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The Social Stories: Issue 28
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Words with friends-Life saver
Alec Baldwin recently landed Words with Friends in a bit of hot water. When he refused to pause his game, on an international flight, the staff decided to eject him from the plane. This week though, an Australian man owes his life to the game. His wife, a fellow WwF addict, was playing with an American doctor and happened to message him explaining that her husband was complaining about a sore chest. The doctor advised him to go to hospital and it turned out he had a 99% blockage near his heart. It was fixed, and he is alive and well. Three cheers for Words with Friends!
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A Braille-ient Idea
This week we’ve caught wind of quite an unusual idea that the clever people at Wimpy, the burger chain, came up with in South Africa. The idea came from Wimpy SA wanting to spread the news that they offered Braille menus for the visually impaired. They set up shop in the three biggest Blind Institutions in South Africa and used sesame seeds as Braille. It went down rather well and word spread. In the end they reached 800,000 people by making only 15 burgers! Have a look at the video.
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Social Media Ace
The Australian Open Tennis Tournament is, once again, leading by example in social media. They already have real time updates on qualifying and a system which lets fans reminisce about the good old days with a database of classic matches. On Monday the tournament begins and there will be 24 hour updates on the Twitter feed and a fan leader board, listing fans in order of buzz. They even have a team of “fan-bassadors” who keep feeds interesting with facts and figures. This could be a taste of things to come in sport, game on London 2012! |
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